The Inamullumani brand focuses on customized and inspirational jewelry designs for individuals as well as exclusive designs for corporate initiatives  and cause focused. Luma was one of the first designers to design and sell jewelry in support of The King Hussein Cancer Center and raising awareness to early mammogram screening with customized jewelry.

Recently, as part of Inamullumani’s objective of supporting the empowerment of women, training workshops related to capacity building and technical skill development have been offered to women who wish to develop their inspirations and skills in this industry, allowing them to self generate a source of income for themselves and their families.